About

Welcome to Keep Calm and Chiffon, a digital world I created in 2012. I’m Austen and I’m a blogger, editor, writer and content creator. The original purpose of my blog was to document my outfits over a summer for fun—but here we are, a decade later.

My blog incorporates elements of my background in magazine journalism to create a unique digital destination for readers to visit and discover my perspective on new fashion trends, beauty products, travel guides, career advice, and life in New York City. I’ve built an online community of over 90,000+ across my platforms sharing beauty, fashion and lifestyle content.

In addition to blogging, I have previously worked as an editor at Interview and NYLON. My writing has appeared in some of the top print and digital publications in the world including Interview, NYLON, The Cut, Refinery29, Fashionista, and more. I also went on to work as the beauty content director at a tech startup before going full-time with content creation in 2021.

I post on Keep Calm and Chiffon weekly and share new videos on my YouTube channel every Tuesday. 

As a creator, I’ve partnered with brands like The New York Times, Kohl’s, Glossier, Walmart, HelloFresh and more on sponsored content and have been quoted in Business Insider, Forbes, Business of Fashion, and Adweek discussing business of influence. I’ve also been a guest on several industry podcasts and have spoken on numerous panels and workshops.

On a weekend you can find me at a brewery, sitting by the waterfront with my friends or hanging out in a local coffee shop.

I graduated from Barnard College in New York City with a degree in art history.

At a glance:

Basics: The place for anyone who wants to work in fashion and beauty
Founded: June 2012
Location: New York City / Hoboken
Shot on: Canon G7X or iPhone 15 Pro
Coffee Order: Chai latte
Song of the Moment: Call It What You Want - Taylor Swift
Favorite City Spots: West Village, Williamsburg, UWS

Answering your questions:

 Disclaimer: 

Keep Calm and Chiffon will occasionally use affiliate links through RewardStyle (read their privacy policy here). This means that if you click and/or purchase something through one of my links on this site or any of my social media platforms, I may make a small commission from that click or sale. All opinions are my own.