Bloggers: What Should You Include in Your Media Kit?
Without thinking too much about it, a few weeks ago I posted a photo of my laptop to my Instagram stories of me finishing up a blog post and updating my media kit to include my new social media handles (more on that and other blog updates here). I had a follower (hi, @kaylaschaos!) DM me and ask for a post on how to create a great media kit. I feel like there’s a lot of talk among bloggers about what to include, what not to include, and how to organize your media kits to maximize the possibilities of brands partnering with you and you growing your brand. My media kit has evolved from a pretty embarrassing Powerpoint presentation to a one page sheet with all of the important info about my blog in one place. Now before we get into the contents, I want to talk about design. I have pretty much zero skill when it comes to InDesign or any similar program so I saved myself probably months of work by buying a template on Etsy. It’s so worth it and you can download the design and customize it however you think is best. Here's a great example of a template from Etsy if you’d like to check it out. Now, let’s get into the words!
First and foremost, brands should know where to reach you and where to find you online. Make sure your email address and social media handles are clearly listed on your media kit. I also have my cell phone number on there, but I don't think it’s necessary to include if you don't want to. If you need to talk to a brand on the phone, you can always make that decision after a DM or an email has been sent.
Info about your blog
What is your blog about? Use this section to share how often you post, what you write about, and what makes you and your blog unique. I talk about how Keep Calm and Chiffon combines my blogging experiences and my background in print media, which gives me a perspective and a voice that no one else has.
What can you bring to the table that’s different from anyone else and what have you done that will make a brand want to work with? Have you won any awards, been featured anywhere cool, collaborated with anyone major? Share these details along with where you’re based and what you specialize in.
Here’s where you can highlight how many people visit your site: monthly unique visitors, monthly page views, number of RSS subscribers, audience gender, location, ages. If you don’t know these things, you can find them on Google analytics or on the analytics pages of your website.
Include your total follower count so brands know how many people follow you across all platforms and then include a breakdown of who follows you on what for Instagram, Facebook, Twitter, Pinterest, YouTube or any other platform you use.
Services you offer
This can be a bulleted list of things like sponsored posts, ambassadorship, social media campaigns, or giveaways—things that your readers enjoy that a brand can hire you on to do.
Topics your readers love
Use this section to let brands know what topics you cover the most. For me that means fashion, beauty, lifestyle, career, travel. I won’t object to working with a company that doesn’t fall into one of these categories as long as it relates to me and my brand in some way, but it helps if it does fall under one of these umbrellas because these are the topics that readers come to me to learn more about.
Brands you’ve worked with
This can also be a bulleted list (I actually use logos on mine!) of brands you’ve collaborated with before, just so a new brand can get a sense of the types of companies you usually partner with. If they want to see specific case studies of the work you’ve done you can send them a few social links or blog posts where you’ve partnered with another company.
Now, you may notice there’s one thing that I left off here that I’ve heard some bloggers include in their media kits, and that is my rates. Since this can now change so much on a case by case basis depending on how big the brand is or what kind of campaign they’re looking for, I never share my rates without seeing what the brand wants, figuring out what it will take for me to produce what they’re looking for, and how much I think my time and efforts are worth.
Did you find this helpful? What’s your best tip for creating a great media kit?